All hard situations could be reversed. All things can be seen differently and reimagined. We have done it and know how to do it again.
Talking about “dots” is non-sense. Synthesis simplifies and explains. Connecting the abstract parts into ‘wider meaning’ has always been our power, especially in a data-driven world.
We do not give theoretical advice, but we design a process with purpose & care. When we do something, it is for a reason.
We bring high energy + radical optimism, setting the right context to open-up and work with fun. A process not only to be trusted, but also enjoyed.
This is what happens when two changemakers, who’ve worked side by side for years, decide to shake things up – including their own lives. Athina and Elena spent their careers facilitating transformation and driving growth. Complementing each other’s strengths, they knew they could do more – not just for companies, but for people too.
And that’s how NORMAL PEOPLE were born.
Athina is a powerhouse strategist who turns ideas into action.
With extensive studies in psychology, deep expertise in brand leadership, consumer insights, and team development, she’s helped major companies like PMI and Boutique Consulting Houses stay ahead of the curve. Whether it’s expanding markets or crafting a killer commercial plan, Athina is all about moving the needle in the right direction.
With 25 years of business experience, Athina is a true hybrid. Half human, half “people expert”.
Unorthodox matchings were always one of her greatest motivations.
SUPERSKILLS:
Brand Lead: Strategy + Commercial Plan + New opportunities development + Channel Activation
Consumer Expert: Insights + Synthesis of Data
Team Development: New organizational designs + implementation + People growth
MBTI TYPE: ENFP
JUNG TYPE: Hero Jester
PAST ADVENTURES:
IQOS Commercial Development Director [PMI] , Marketing Director [PMI] , Head of Digital Strategy [PMI], Group Brand Manager [PMI], Strategy Director [KANTAR], Consumer Insights Manager [CENTRUM]
SUPERPOWERS:
People-Centered Leadership, Agility, Positive + Energetic Spirit, Pragmatic Doer
Elena is a forward-thinker strategist that stays always ahead of the curve.
With a Business acumen background, a pro at customer-centered experiences and engagement, she knows how to turn data into action and make innovation part of any project’s DNA. With a history of leading roles at PMI, Kantar, and Research INTL., she’s the Go-To for building bold, compelling strategies that resonate.
With 22 years of business experience, Elena has been half in ‘consulting’ and half in ‘in-house’ shoes.
Connecting contradictory worlds was always her greatest passion.
SUPERSKILLS:
CX + Omni-Channel Lead: Strategy, Experience Design + Journeys, Innovation Tools, Advanced Data + Analytics
Insights + Engagement Expert: Segmentations, Profiling + Personalization Strategies
Team Development: Deploying New functions + New-age capabilities
MBTI TYPE: ENFP
JUNG TYPE: Sage Jester
PAST ADVENTURES:
IQOS Head of CX transformation + Analytics [PMI], IQOS Strategic Intelligence Manager [PMI], Consumer Strategy Manager [PMI], Strategy Director & Digital Lead [KANTAR], Research Manager [RESEARCH INTL]
SUPERPOWERS:
Agile Leadership, Empowerment, Original + Creative Spirit, Passionate Doer
Loving genuine stories + uncovering all feelings, we unleash the magical human potential.
Being “Solution architects”, we craft strong + forward ideas with our team of thinkers + creators.
Bringing together paradox partnerships + multi-disciplinary wisdom: this is how we assemble our expert dream team.
Multi-awarded Creative Director. Master in developing and delivering ‘hit’ ideas that make strategic sense.
SUPERSKILLS:
Creative + Brand Strategy, Conceptualization + Impactful Communication, Brand Voice, Psychographics + Trend Monitoring, Channels of Engagement
PAST ADVENTURES:
Head of Creative + Strategy [ADMINE], Creative Director [OGILVY], Copywriter [OGILVY + LEO BURNETT]
Marketing Pro. Master in driving growth for tech, finance and CPG giants + large scale projects.
SUPERSKILLS:
Marketing Strategy, Campaign Development + Deployment, Research [data + insights], Program + Project Management
PAST ADVENTURES:
Marketing [GOOGLE, VISA, COCA-COLA, DIAGEO]. Freelance. Startup + Art scene
Content Creator & Copywriter. Master in crafting compelling storytelling + connections.
SUPERSKILLS:
Strategic Content Creation: Multi-Platform Messaging, Audience Engagement: Insights + Personalization, Community building + management
PAST ADVENTURES:
Scientific Copywriter [HELMEPA], Scientific Editor [The Sciencing Team], Operations Manager [PCC HELLAS]
Creative Specialist in Visual Communication Design. Master in building & visualizing powerful brand stories.
SUPERSKILLS:
Brand Identity Design, Visual Storytelling + Design Strategy, Conceptualization + Creative Direction, Cross-Disciplinary Collaboration
PAST ADVENTURES:
Founder + Creative Lead [Uptown Branding House], Branding Consultant [Multi-Disciplinary Brands], Graphics Team Leader [A&M Architects]